What do shoppers look for when buying a carpet washer or vacuum cleaner?
It may come as a suprise to some to learn that the number one floorcare appliance brand in Britain is Vax Ltd.
Vax outperformed the market and sold more floorcare cleaning appliances in the month of August 2008 and the quarter June-August 2008 than any other floorcare brand. In fact Vax has been the fastest growing British floorcare brand over the past five years.
So what makes Vax machines so popular with consumers?
The answer has to be value for money. Vax provides cutting edge technology, such as ‘no loss of suction’ vacuum cleaners, along with great customer service… all at highly competitive prices. This is particularly important at a time when consumers are feeling the pinch from rising costs of living.
The days of disposable white goods are over – in these days of credit crunch many consumers look for a quality product that is guaranteed to last, much like their grandparents did. Many of us had grandmothers who owned the same vacuum cleaner for years and years – it was regularly serviced and well looked after… and did not contribute to landfill.
With a 6-year guarantee, Vax’s ‘no loss of suction’ Mach vacuum cleaners are built to last longer, meaning less landfill, less plastic and less packaging. And the bagless design with lifetime washable filters means no replacements to buy either. If you’ve got a problem you can phone the UK based Vax Helpline on 0870 606 1248 and get through to a customer care advisor based at Vax HQ. As around 80% of calls are resolved over the phone, there’s less disruption for the customer and less transport costs, which all helps to reduce the carbon footprint of each machine. And caring for your carpets properly, with regular vacuuming and washing, helps prolong their life too.