The Swift Ultra from Vax was rated the best value vacuum cleaner by customers writing reviews at Reevoo.com, winning the ‘Value for Money’ prize at the Reevoo Customer Choice Awards 2009.Reevoo.com is one of the largest sites that collects customer reviews of electrical products and appliances for the kitchen, laundry, living room and ‘on-the-move’. Its awards are based on feedback from half a million shoppers who have bought and used the products they are rating. This makes them an invaluable source of information for shoppers, as they are totally independent and entirely based on the reviewers’ own experiences with the product. The fact is that shoppers are more inclined to trust the opinion of other shoppers, even over the opinion of ‘professional reviewers’. Research by Marketing Sherpa in July 2007 found that 86.9% of respondents said they would trust a friend’s recommendation over a review by a critic, while 83.8% said they would trust user reviews over a critic.Of all the vacuum cleaners rated by customers on the Reevoo site up to 1st April 2009, the Vax Swift Ultra bagless upright was voted top ‘Value for Money’. So what made it so popular? Many of the Reevoo reviewers liked that it is lightweight, making it easy to push across the carpet and to carry upstairs. Several comments agree that it is powerful with good suction so it picks up pet hair easily. Other comments point out that it has good tools and is easy to assemble and use. With all these features at such a bargain price, the Swift Ultra really is fantastic value for money! Since January 2009, Swift has been superseded by the Power range, which offer the same excellent value for money and even better cleaning performance. These vacuum cleaners have high air watts, large capacity dirt bins and HEPA filtration for allergy sufferers. In the range there are ‘Pet’ models, which have anti-bacterial filters and a TurboTool for picking up pet hairs, and a ‘Pets & Stairs’ model that has an extra long stretch hose.